Google is about to make online payment transactions a breeze for those who manage multiple payment gateways on different vendors. The service will be called Pay with Google and will be a new kind of payment mechanism that the company is trying to integrate across multiple e-commerce websites and subscription services.
Pay with Google will allow buyers to get through checkout pages by auto-filling the consumer’s payment and shopping details, removing the process of individually typing out all the card details and personal info. This way, a transaction can be made possible in just a number of taps. While there are already different services available online as well as through apps that save user data, Google aims at integrating this feature into the vendors’ websites as well. As of now, the service will be made available across the US and UK as well as Brazil for transactions form Airbnb, Deliveroo, Instacart, Kayak, HotelTonight, iFood and much more.
The service is compatible with any card, including the ones already being used for Google’s own services like YouTube, Chrome and Android Pay. It essentially ties all of the saved details from these spaces and brings them to a unified interface. All this is made possible using Google’s new Payment API which was first announced back in May this year. With the services, users will also be able to use Google Assistant in tandem with Pay with Google to pay friends and other people in their contacts list.
When users actually select the option to Pay with Google on the merchant site, they will be brought to the interface that shows them all their saved cards with Google and they can choose either of them to checkout. Right now, the service works only within mobile apps and Chrome but could change in the future as it becomes more widely popular.
The aim of Pay with Google is to replace the generic method of payments with a faster, more reliable and integrated approach to transactions that do not run the risk of crashes and tediously long boxes to fill up with addresses and card numbers and so on. The API is open for developers to integrate to their own merchant websites and services and considering that countries like India already have similar payment systems set up with the arrival of UPI, Google will have to find a way to make international transactions possible as well and eliminate the cumbersome steps involved while using services like PayPal and other similar payment vendors.
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