We should get ready for disruption in the smartphone segment soon. And it could come in the form of former Android founder Andy Rubin’s new smartphone that he teased earlier – probably his first smartphone from his start up – Essential.
Rubin had posted an image on his Twitter feed on Monday and had mentioned how pleased he was with the “shaping up” of his first device and expressed his eagerness of multiple hands holding the device. Based on the visuals, the device is near-bezel-less and will be in the realm of cutting-edge technology just like Samsung and LG are currently in. It is also rumoured that the new Apple smartphone will also have a similar design element as well, as mentioned in a report by CNBC.
The device is set for launch by mid-2017 (IT)
His company Essential Products Inc., will also be focused on creating tablets and mobile software as well apart from smartphones, so we can expect to see more from the startup. The flagship phone teased by Andy Rubin is also said to be among the first in the line-up of various other products to come in the future. It also seems like Rubin and his team are working on an alternative to Apple’s 3D touch and are also figuring out ways to charge phones through magnetic charging accessories.
The current phone teased will remind fans of the Xiaomi Mi MIX, despite the tweet only showing a small portion – the corner of the phone, basically – from the hand. There is still a lot left to be revealed by Essential and we hope it is as exciting as it is being hyped up to be. According to a report by 9 to 5 Google, the Essential flagship phone will come with a 5.5-inch screen and the entire phone itself will be mass produced by Foxconn. The phone is slated to be released sometime later this year and should cost somewhere around $649, which puts it in the sweet spot of most other flagship-grade smartphones that we are used to seeing.
We are excited to see how this premium smartphone will fare against noted flagship makers like Samsung, Apple and others like OnePlus, who have all but managed to lead their respective markets by storm. Although it may not have been confirmed as to the kind of OS the Essential phone will be packing, it does seem in the company’s best interests to release an Android OS based phone as it is the current standard and will do well in keeping up with other smartphones as well. The icons shown in the sneak-peak at the corner of the phone also share similarities to the stock Android icons and interface, so that pretty much confirms the OS part of the phone.
Curved corners and near-bezelless designs are now the norms, and Essential is set to take on the big league on the first go. Will the phone truly be an essential commodity to look out for? We’ll just have to wait and see.
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