After ‘Flipkart Assured’ and ‘Amazon Prime’ comes ‘Snapdeal Gold’. Members of the premium service by Snapdeal will enjoy zero shipping charges, free next day delivery and extended 14 Days Return Policy.
The e-commerce battleground in India is getting more interesting by the minute. The Snapdeal Gold announcement has come on the heels of Flipkart’s and Amazon’s premium membership programs that offers a plethora of benefits.
Shoppers who pay for their orders through Net Banking, Credit Card and EMI are upgraded to Snapdeal Gold at no cost. Only 100% pre-paid modes of payment are eligible to be upgraded to Snapdeal Gold.
“Our team met over 10,000 customers across the country to identify the key services they desire from e-commerce companies. Snapdeal Gold has been designed to fulfill those needs,” said Rohit Bansal, the co-founder of Snapdeal.
“We are confident that Snapdeal Gold will raise the bar for digital commerce experience in India. This unique offering is yet another milestone towards our mission of building India’s most reliable and frictionless digital commerce ecosystem,” he added.
SoftBank-backed Snapdeal holds the third position in the burgeoning e-commerce market in India. According to a study by RedSeer Consulting, Flipkart remained India’s largest e-tailer, while Snapdeal, which was second in terms of gross merchandise value (GMV) in 2015, lost market share to Amazon.