Welcome to the selfie generation, where every action that a person does, is preceded by a selfie. Now, people can actually make it a part of their edibles. Thanks to Selffee, people can now eat their own selfies.
Selffee was a small little start-up which started about six months ago, opening a lot of pop-up operations in and around New York. After its run of pop up stores, the company has now been able to settle at their very own permanent location in New York thanks to the wonder of crowd funding, courtesy of Indiegogo. The company has reached more than half of its funding goal of $30,000, with another 10 days to go.
But here’s why this particular form of printing images is better than the general variety. The technology in Selffee uses FDA-approved food dyes that aren’t really toxic or affect the taste of the food. The image can be printed atop baked foods, drinks and other forms of edibles in just under a few minutes. The process becomes faster when more products are being printed. For example, it would take about three minutes to print atop one cookie, but it’ll take just 12 minutes to print atop 12 cookies.
Selffee’s idea isn’t all that much a world changing idea. It’s a concept a lot of companies have adopted for events, only that these selfies are actually printed atop different food items. It’s like a photo booth. People can share the selfie on social media, and also eat it too.
According to Selffee, the project at its beginning stages was so well received that 95 percent of the people who took a selfie shared it on their feeds and increased their reach and engagement all over social media outlets. This means a lot of companies looking for ways to increase engagement with their online profiles could use Selffee’s more dynamic approach.
The new permanent location will fulfil online orders, and ship its cookies throughout the States as well. Those who believe enough in the campaign can pledge $50 and receive a dozen cookies by January or they can even splurge a bit and pledge $1,100 for a booth to arrive at their very own New York-area event.
We’re wondering if they’d get to make a more portable version of this in the form of an oven so people can do this at home instead. Now that’s an idea that people would also pay for, right?
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